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76% of U.S. Consumers Fear Data Security in Online and Social Shopping, SOTI Reports
Overall, 76 percent of consumers worry about the security of personal details when shopping online with another quarter expressing being worried about social media purchase links. SOTI's research ...
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Consumers Expectation Gap is Widening: 82% of Consumers Express Concerns About Entering Personal Details Online
However, the SOTI research suggests that the rise of social commerce has also brought new challenges to retailers that they need to address. Of those making a purchase through social media in the ...