Starbucks CEO wants to give customers 'the right vibe'

Customers at a Starbucks in Chicago, Illinois. Starbucks wants customers to stay, sip, and linger longer – but only if ...
Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has ...
Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...
“Please don’t change this place!” That’s IU senior Naomi Kertonugroho’s plea to IU regarding the renovation of Read Residence Hall’s dining hall. Read Eatery closes March 14 for renovation and will ...
CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...
Starbucks says it is reclaiming the "third place" — a space outside of home and work where friends and strangers can gather unrushed.
New CEO Brian Niccol has moved quickly to transform the world’s largest coffee chain, from cafe menus to the executive suite.