In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

To stay on track, leaders need to help their teams prioritize high-impact projects, streamline workflows and embrace ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of all efforts — a 100% increase since 2022. Marketing leaders projected a 157% ...

To better understand and communicate your marketing strategy, consider using tables and graphs to visualize key data and ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

Although they sound interchangeable, they are not. Content strategy refers to your overall vision and goals for content – a content marketing masterplan, if you will. A content plan is a ...