Taco Bell and other chains are leaning into limited-time-offer menu items as a way to experiment. That means fans shouldn't get attached to new items.

Orange and yellow confetti swirled from the sky, as the Brooklyn Paramount’s theater screen displayed a cheese-encrusted taco the size of a school bus. Bells chimed. iPhone-cradling arms swooped upward like periscopes,

You know Taco Bell has big plans for 2025 when it unveils its menu during an epic live stream from New York City. That's exactly what went down on Tuesday as the fast food titan shared its plans for the remainder of the year during its annual "Live Más" live event at the Brooklyn Paramount.

Taco Bell just had an entire conference/gathering/event to drop several new food and drink items that will be arriving this year and beyond. Live Mas LIVE turned out to be a pretty big deal, or at least Taco Bell made it feel that way by inviting celebrities and renting out the Brooklyn Paramount Theater.