When brands run digital ads aimed at parents, they may actually be reaching an audience where 67% don’t even have children.
Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...
In the fast-paced digital landscape, businesses have unprecedented tools to connect with their audiences. One of the most ...
The People’s Bid for TikTok, a consortium organized by Project Liberty founder Frank McCourt, wants to let users take control of their personal data. At SXSW, McCourt and investor Kevin O’Leary ...
Commissioned by ISF and conducted by IPSOS, the study states how regulations may deprive MSMEs of digital tools necessary for ...
A majority (54%) of Americans say they are creeped out when they see advertisements that are personalized based on their ...
Sustained momentum for Roundel could help Target weather mounting 2025 challenges such as tariffs and a fresh consumer ...
MADISON, Wis. (AP) — A group backed by billionaire Elon Musk is behind a set of deceptive attack ads and text messages ...
Target’s revenue derived from advertising rose roughly 24% year over year to $649 million in 2024, according to an earnings statement. The retailer’s digital media business Roundel makes up ...