Women of all generations are opting for drugstore brands like CoverGirl ... The post You’ll Never Believe That THIS Is the Most Popular Makeup Brand in America appeared first on Reader's ...

When it comes to makeup, Rare Beauty is on top. Data from CreatorIQ shows the Selena Gomez-founded brand ranked number-one by earned media value in February, garnering a total $55 million EMV - which ...

You can find some of the most popular brands on sale at Ulta ... Spring Haul Sale to save on top-rated makeup, skincare, hair and body products. $10.49 at Ulta (Save $4.50) 6.

Ulta Beauty's Spring Haul Sale is live through April 5 and features discounts on popular beauty brands ... save on top-rated makeup, skincare, hair and body products. $10.49 at Ulta (Save $4 ...