The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...

A discarded chocolate wrapper believed to be more than 40 years old has been found in a river. The Twix wrapper, with a printed expiry date of August 1984 and a "special price" of 13p, was ...

The consumer group says many chocolate treats have shot up in price while several have been hit by "shrinkflation".

Chocolate is an emotive topic… at once seductive and regressive, with consumers feeling a strong and personal bond with their favourite brands. Interestingly, whilst people might love Twix as a ...