Recipe Master on MSN1mon
Twix Cookies: The Ultimate Caramel and Chocolate Treat You Need to Bake
If you love Twix candy bars, then you’re going to be obsessed with these Twix Cookies. They take everything you love about ...
Mars bets big on its ‘sleeper’ brand Twix with $2m campaign
The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...
Recipe Master on MSN9d
Create Your Own Candy Bar Magic: DIY Twix, Snickers & More Hacks
Discover how to make your own delicious homemade versions of popular candy bars like Twix and Snickers with these easy DIY ...
Marketing Dive9d
Twix ditches left-right divide for new brand position around unity
The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...
BBC1mon
Forty-year-old chocolate wrapper found in river
A discarded chocolate wrapper believed to be more than 40 years old has been found in a river. The Twix wrapper, with a printed expiry date of August 1984 and a "special price" of 13p, was ...
Warc2y
Twix: A tale of two bars - How story-telling helped turn Twix into a truly global brand
Chocolate is an emotive topic… at once seductive and regressive, with consumers feeling a strong and personal bond with their favourite brands. Interestingly, whilst people might love Twix as a ...