The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

These delectable Twix copycat cookies are the epitome of indulgence, combining the rich flavors of buttery shortbread, gooey ...

The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...

The consumer group says many chocolate treats have shot up in price while several have been hit by "shrinkflation".

A discarded chocolate wrapper believed to be more than 40 years old has been found in a river. The Twix wrapper, with a printed expiry date of August 1984 and a "special price" of 13p, was ...

The new brand film, directed by Vedran Rupic, pulls on nostalgic cinema with a modern twist. It follows a high-speed car ...

A nostalgic 70s-style car chase takes an unexpected turn in adam&eveDDB’s decidedly odd new ad for Twix, which also ...

Chocolate is an emotive topic… at once seductive and regressive, with consumers feeling a strong and personal bond with their favourite brands. Interestingly, whilst people might love Twix as a ...