Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate ...

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation aimed at elevating women’s tennis on the global stage.

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

While some critics (and players) have slammed the new logo design, I believe some are missing the point – design is just one ...

Women’s tennis’ WTA body has brought in the Gillette Venus female shaving products brand as a new global commercial partner.

World number one Aryna Sabalenka praised on Friday the WTA's mission to highlight the personalities of its athletes and ...

World number one Aryna Sabalenka applauded the WTA's efforts to spotlight athlete personalities and supported Saudi Arabia's ...

The women's tennis tour has WTA rebranded with a new logo and “Rally the world” tagline. Read more at straitstimes.com.

World number one Aryna Sabalenka praised on Friday the WTA’s mission to highlight the personalities of its athletes and ...