Orange and yellow confetti swirled from the sky, as the Brooklyn Paramount’s theater screen displayed a cheese-encrusted taco the size of a school bus. Bells chimed. iPhone-cradling arms swooped upward like periscopes,

Taco Bell just had an entire conference/gathering/event to drop several new food and drink items that will be arriving this year and beyond. Live Mas LIVE turned out to be a pretty big deal, or at least Taco Bell made it feel that way by inviting celebrities and renting out the Brooklyn Paramount Theater.

Everyone has a favorite fast-food restaurant, and there is no denying just how many people love Taco Bell, which is why Live Mas Live is such a big deal. It's awesome to see the brand putting all its cards on the table.