After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe industry with 80% market share, per research firm SATRA) in the 1960s. Nike ...

One of Nike’s first sneakers was the Cortez —a design that Bowerman had been working on for years prior—that featured a ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various ...

Phoenix Suns' Charles Barkley, Steve Nash, Chris Paul shoes Barkley's Nike "Air Force Max CB" made him the Suns’ first signature shoe athlete in 1993, the same year he was the league’s MVP and ...

Michael Jordan and many of Nike's 24 signature shoe athletes. Jordan famously was the company's first in 1984. "If you look back, KD did the same thing," Harrison said about Durant. "He had a ...