Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators ...

CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

Chili’s Grill & Bar is paying homage to a TV show popular among millennials with the April 7 opening of a Scranton, Pennsylvania, location based on “The Office,” according to a press release. The ...

While soundtracks are – by definition – background music, video creators working on commercial projects must keep music ...

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who is expected to be selected first in tonight’s draft.

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.