Jeff Bezos has moved to introduce a tough Amazon-like approach to his rocket maker Blue Origin, as the world’s third-richest person seeks to revive a company that has lagged behind Elon Musk’s SpaceX.
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Jeff Bezos is infusing Amazon's rigorous culture into Blue Origin to accelerate its progress and compete with SpaceX. Bezos has brought in Amazon executives and implemented longer working hours and ambitious goals.
Jeff Bezos has moved to introduce a tough Amazon-like approach to his rocket maker Blue Origin, as the world’s third-richest person seeks to revive a company that has lagged behind Elon Musk’s SpaceX.
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