Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Phoenix Suns guard Devin Booker's first signature Nike basketball shoe is still available online in a colorway inspired by ...

The hype for Clark's signature Nike shoe has been mounting, with fans waiting for its release. The post Fact Check: Are Nike ...

Basketball fans and players alike have been anticipating Caitlin Clark's basketball shoe since she was in college. Clark ...

Basketball fans have patiently waited for Caitlin Clark's signature shoe since she signed an eight-year, $28 million deal ...

Nike and Kim Kardashian are teaming up for a new women’s brand. “Designed to sculpt. Engineered to perform,” Nike said in a ...

Nike has signed a partnership with Kim Kardashian's shapewear company Skims to launch a new brand aimed at women.

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...