In Egypt and Pakistan, local cola brands such as V7, Cola Next, and Pakola are experiencing a notable increase in sales, eating into the market share traditionally held by Coca-Cola and PepsiCo.

KARACHI/CAIRO/NEW YORK: Coca-Cola and rival PepsiCo spent hundreds of millions of dollars over decades building demand for their soft drinks in Muslim-majority countries including Egypt to Pakistan.

So, if not Coca-Cola or Pepsi, what to drink? The answer for many is locally-made colas and soft drinks. Mohamed Nour is an Egyptian man- and former longtime Coca-Cola executive until 2020- who ...

Consumer reach points: 2 million. 6. Pepsi — owned by PepsiCo. Egypt is one of the few corners of the world where Pepsi is chosen more often than Coca-Cola. Consumer reach points: 2.2 million.