Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles ...

In my experience, the saltier the stick bait, the longer a bass will hold on after a bite. With that in mind, I’ve almost exclusively used a Gary Yamamoto Senko. The high salt content in their soft ...

See how Dustin Connell and other top finishing anglers used ball-head minnows, vibrating jigs, and more to land big bass at the 2025 REDCREST on Guntersville.

The best bass lure can spark heated debates among anglers. Some fishermen like spinnerbaits more than jerkbaits and others prefer topwater over soft plastics. In reality, it is difficult to say ...

No matter where you live in the country, April can be one of the best months of the year to catch bass.

custom wooden lures, and Japanese-inspired hard and soft baits staring back at you. But no matter how in vogue these modern lures might be, none have ever pushed metal lures off the shelves entirely.

The magic lies in the lure’s unique hexagonal metal lip that creates incredible flash and vibration, causing the rubber skirt tail and any soft-plastic trailer to shimmy wildly. Furthermore, a ...

The most popular baits from Gene Larew Lures will transition to YUM Bait Company in 2025, parent comapny PRADCO announced. The retail price of the baits will drop substantially f ...

A look at the peg boards and shelves of sporting goods displays as well as the pages (paper and web) of lure choices reveals a dazzling array of choices. Among the many shapes, sizes, and ...