When brands run digital ads aimed at parents, they may actually be reaching an audience where 67% don’t even have children.

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...

The National Republican Congressional Committee rolled out an ad Wednesday targeting House Democrats who voted against a ...

A group backed by Elon Musk is running ads targeting Republican lawmakers in several states over their support of a federal ...

Commissioned by ISF and conducted by IPSOS, the study states how regulations may deprive MSMEs of digital tools necessary for ...

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 ...

Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.

Online rights activists have filed complaints with data protection authorities in several European countries about U.S.

The People’s Bid for TikTok, a consortium organized by Project Liberty founder Frank McCourt, wants to let users take control of their personal data. At SXSW, McCourt and investor Kevin O’Leary ...

The U.S. Department of Homeland Security skipped a fully competitive bidding process to give two Republican-linked firms the ...

Sustained momentum for Roundel could help Target weather mounting 2025 challenges such as tariffs and a fresh consumer ...