Hard on the heels of its global Santander creative and media win, Publicis has landed another big global brief - Goodyear ...

Goodyear has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping consolidation play that ...

Goodyear has named Publicis Groupe as its integrated global agency of record. The tire company is consolidating its media, ...

Goodyear has designed racing tires with blimp-themed sidewall design that will appear at several races this year, including ...

Activate your account. By Tim Nudd - 19 hours 17 min ago By Amir Farhang - 19 hours 17 min ago By Ashley Joseph - 1 day 17 hours ago By Ad Age Staff - 1 day 17 hours ago By Jack Neff - 1 day 17 ...

As part of its anniversary celebration, the original blimp will feature on the tires of all NASCAR stock cars throughout the ...

Rubber Company announced the new Cooper WORK Series Regional Haul All-position, RHA, 2 tire for super-regional and ...

For anyone in advertising, design or company building, the Super Bowl has always been a great symbol of creative ambition. Despite ongoing debates about the relevance of traditional advertising ...

Are you a print subscriber? Activate your account. 6 hours 38 min ago By Ad Age and Creativity Staff - 10 hours 57 min ago By Mike Lacey - 12 hours 12 min ago By Tim Nudd - 12 hours 38 min ago By ...

(AP) — Flying a few hundred feet above the streets and shores of Daytona Beach, the Goodyear Blimp draws ... it’s a glimpse at a larger-than-life advertising icon. At 100 years old, the ...