Keep up with your kids’ lingo with this helpful guide to the latest Gen Z and Gen Alpha internet slang parents should know.

Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves because consumers see it as inauthentic.

While the definition for “glaze,” according to Merriam-Webster, is “a liquid preparation applied to food on which it forms a ...

The same’s true in business. A University of Iowa study finds when companies try to market themselves as cool using slang, it can be disastrous. Bryce Pyrah, a UI doctoral student in marketing ...

Language has the potential to spread awareness of mental health concerns—but to be effective, it must be wielded responsibly.

"Big yikes" is a phrase used in response to "something that's really embarrassing, disturbing, or shocking," said Reader's ...

To be in one’s “flop era” is not ideal — it’s slang that means you’re going through a hard time, not thriving or otherwise ...

The Information and Technology Ministry is in touch with social media platform X over the recent incident of AI chatbot Grok using Hindi slang and abuses and will be examining the issue ...

That said, just because you manage to understand the slang doesn’t mean you can start using it. Most Gen Zers find it deeply embarrassing when older generations try to talk like them.

Teens coming up with their own uses for words isn’t anything new. In every generation, they find ways to make language their own. Think about how many words you use that you’ve been using since you ...