Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

Elena Rybakina wasn't that really interested in commenting too much about the WTA's new logo, simply stating that she was ...

While some critics (and players) have slammed the new logo design, I believe some are missing the point – design is just one ...

Kristina Mladenovic isn't a big fan of the WTA's new logo as the six-time Grand Slam doubles champion questions who came up ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis.

WTA is currently facing the heat from tennis fans after their latest logo announcement for the Indian Wells Open 2025.

With a refreshed logo, a deepened brand philosophy and a unified vision across digital and broadcast, the WTA is reinforcing its position as the global leader in women’s sports and entertainment.

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate ...