Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases
Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...
Galloping To Victory: Budweiser’s ‘First Delivery’ And The Legacy Of The Super Bowl Clydesdales Campaign
While this is the first time in 10 years that the Budweiser Clydesdales have been featured in the top-rated ad for the Super ...
Streaming-Era Commercials Invade Forbidden TV Territory: Presidential Debates, HBO Shows and Other Content Once Deemed Off-Limits
Speciale, then a senior media buyer at MediaVest who negotiated prices and terms for commercial time, approached TV networks ...
TikTok’s new auto ads—what car brands and dealerships should know
TikTok creates two advertising formats—one for car makers such as Mercedes-Benz and Peugeot and another for dealerships.
Kellogg School of Management3d
Touchdowns & Takeaways: Inside the 21st Super Bowl Ad Review
An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...