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The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a ...

Brands are crowdsourcing agencies on LinkedIn, turning selection into a pitching ferment. But is this a shortcut to ...

As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says ...

As part of its commitment to empowering investors, Shriram MF has launched a new educative video under the #SamayKeSaathRotation campaign, making sector rotation easier to understand and implement.

The new AI agent provides real time insights on campaign performance across ad networks for mobile game and app based ...

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal ...

Beyond just showcasing talent, events like Portfolio Evenings and Portfolio Nights are designed to help creatives see a ...

Articles written by Tanvi Shah ...

With high-octane drama, a cinematic chase, and a sprinkle of SRK’s signature swagger, the film is engineered for impact. It’s ...

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The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with ...