In 2019, WPP sold a 60% stake in Kantar to Bain Capital, originally valuing Kantar at £3.2bn, with long-term goals to ...

The rapper Yung Gravy has added flavor to a new Audible audiobook. The artist, whose real name is Matthew Raymond Hauri, has ...

While being a solopreneur certainly has its appeal and there are numerous upsides, it can also feel isolating at times.

Programmatic can be a black box. The recently released Adalytics report alleges that major advertisers had their programmatic ...

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...

The meditation and sleep app announced it has partnered with the freelance service marketplace Taskrabbit to grant a limited ...

Anora is proof that story beats spend. Because it has something money can’t buy: emotional depth, authenticity and a story ...

According to COMvergence, the global account is worth $125.8m in billings annually. Prior to IPG Mediabrands winning the ...

With a new stateside creative studio and a suite of tech and educational offerings, the fashion, art and culture-focused ...

Global independent agency PMG took back its crown in the final 2024 indie media rankings, according to a monthly snapshot ...

It’s an ongoing marketing campaign Sandy Hook Promise (SHP) cofounder Nicole Hockley and team have to keep reinventing year after year, but the KPIs remain the same and as critical as ever: Prevent ...

February was a particularly power-packed month in culture and entertainment. Obviously with tentpoles such as Black History ...