Rashmi Raisinghani of Bridge The Gap Works offers insights into where the market of food creators is headed, how platforms ...

The new plan removes Sponsored Snaps, Story ads, and Lens ads, offering a more streamlined experience for users willing to ...

In this article, Saurabh Kanwar of Veefin Group examines how fintech marketing is evolving through innovation, trust-building ...

The amended lawsuit now includes major advertisers such as Lego, Nestlé, Tyson Foods, Abbott Laboratories, Colgate-Palmolive, ...

KRBL Limited has launched a multi-phase campaign for India Gate Basmati Rice, beginning on 29th January 2025 with a premiere at PVR Director’s Cut. This campaign aims to engage consumers in a ...

If Game of Thrones was about medieval power struggles, Succession is its modern corporate cousin—where billionaires wield hostile takeovers instead of swords, and backstabbing happens in boardrooms ...

Fashion is more than just fabric and thread; it is a narrative, a feeling, a story of art, culture, and identity. Blenders Pride Fashion Tour sets this sentiment in motion by opening its most iconic ...

We live in a world of constant distractions. A notification, a message or a simple vibration from a smartphone is enough to pull us away from whatever we are doing. Our attention spans have been ...

Google has launched Meridian, an open-source marketing mix model (MMM) designed to help marketers and data scientists assess the impact of their advertising investments. Developed with input from ...

The Brihanmumbai Municipal Corporation’s (BMC) proposed outdoor advertising policy has drawn criticism from citizens and industry stakeholders over changes that could impact the city’s aesthetics and ...

Danone, the food and beverage company, has appointed The Womb as its strategic and creative partner to enhance its presence in the competitive Indian toddler nutrition market. Danone India, ...