This case study describes how Amul tackled slowing Indian milk consumption by presenting it as a natural energy drink to appeal to young... We’re long-term subscribers to WARC and it’s a tool we use ...

Success Story: In Delhi and its surrounding areas, apart from Amul and Mother Dairy, Paras Dairy is also quite popular. The milk products of Paras Dairy are loved by millions of people in Western ...

The demand for affordable beverages priced at Rs 10 is surging in India. Companies like Amul, Reliance, Parle Agro, and Coca-Cola are introducing new products to compete in this growing segment.

Mukesh Ambani’s Campa vs Pepsi, Cola, vs Amul: Rs 10 soft drink market in India set to explode due to.... Fast-Moving Consumer Goods (FMCG) giants are investing heavily in the Rs 10 beverage ...

Amul TRU: India's leading fast-moving consumer ... With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market competition is only ...

Trichy: Amul (Anand Milk Union Limited) will slowly and steadily expand its presence in the dairy market in Tamil Nadu, its managing director Amit Vyas said in Trichy on Saturday. Participating in ...

What’s cool is that it is an initiative run by Amul, one of India’s most well-known brands. The Amul advertisement is at the Nasdaq MarketSite. It will run for four weeks and is expected to ...

Cola, and Dabur are launching numerous new products on quick-commerce platforms to meet predicted demand during extreme heatwaves this summer. Platforms such as Blinkit, Zepto, and Swiggy Instamart ...

Legendary Sri Lankan spinner Muttiah Muralitharan, known for weaving magic on the cricket field, is now making waves in the business world. Teaming up with Mukesh Ambani, Asia’s richest ...

Amul shared a creative topical featuring Ashutosh Sharma.Photo Credit: Instagram/@amul_india The Indian Premier League (IPL) 2025, which kicked off on March 22, is raising the excitement bar one game ...