The magic lies in the lure’s unique hexagonal metal lip that creates incredible flash and vibration, causing the rubber skirt tail and any soft-plastic trailer to shimmy wildly. Furthermore, a ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles ...

In my experience, the saltier the stick bait, the longer a bass will hold on after a bite. With that in mind, I’ve almost exclusively used a Gary Yamamoto Senko. The high salt content in their soft ...

custom wooden lures, and Japanese-inspired hard and soft baits staring back at you. But no matter how in vogue these modern lures might be, none have ever pushed metal lures off the shelves entirely.

The best bass lure can spark heated debates among anglers. Some fishermen like spinnerbaits more than jerkbaits and others prefer topwater over soft plastics. In reality, it is difficult to say ...

The marketplace is replete with trout lures, some more expensive than others. Many anglers have go-to lures they’ve used for ...