When brands run digital ads aimed at parents, they may actually be reaching an audience where 67% don’t even have children.

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...

The National Republican Congressional Committee rolled out an ad Wednesday targeting House Democrats who voted against a ...

Commissioned by ISF and conducted by IPSOS, the study states how regulations may deprive MSMEs of digital tools necessary for ...

The People’s Bid for TikTok, a consortium organized by Project Liberty founder Frank McCourt, wants to let users take control of their personal data. At SXSW, McCourt and investor Kevin O’Leary ...

As the digital marketing landscape evolves, location-based advertising has emerged as a highly effective and data-driven marketing strategy, enabling businesses to target audiences based on their ...

Google Ads has updated its interface for when you select when you want your ads running in specific regions/locations. Now, it has a button to "add locations in bulk," which should help you add ...

The U.S. Department of Homeland Security skipped a fully competitive bidding process to give two Republican-linked firms the ...

Like Liberal leaders before him, the Conservatives are attempting to define Liberal Leader Mark Carney to voters before he has a chance to.

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

In an attempt to motivate their voters and donors, a leading Democratic outside group recently launched ads in nearly two dozen House races to seize on Elon Musk’s role in slashing jobs in the federal ...