Media coverage of the burgeoning non-alcoholic beer market in North America bubbles up every “Dry January,” the annual month-long challenge to abstain from alcohol. This January is particularly fizzy, ...
The passing of former Time Warner and Citigroup CEO Richard Parsons in late December during a time when many in the industry were on holiday break seemed poetically metaphorical: A Black executive of ...
Incrementality might be the retail media buzzword of the moment, but Bayer’s latest partnership delivered real results that cut through the hype. In an industry-first move, Bayer, the maker of Aleve ...
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The majority of staff in adland believe their company fails to provide enough transparency around salaries, research by Campaign has found. A total of 86% said their employer was either “not at all” ...
Anheuser-Busch is, of course, not standing on the sidelines at the Super Bowl this year. The St. Louis-based brewing company plans to run commercials for five of its brands, which will make it the ...
Amid the Great TikTok Migration — when flocks of influencers are fleeing to RedNote, Lemon8 and YouTube in fear of a possible national TikTok ban — Snapchat is recruiting influencers to not-so-subtly ...
Mark Read, chief executive of WPP, has said that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of ...
Who: Coors Light with Mischief @ No Fixed Address for creative and strategy; Spark/Publicis Connect for media; Christos Mavridis for production; Molson Coors’ in-house agency Volt Studio for social; ...
Stagwell has expanded into Italy and hired Diego Ricchiuti as the company’s regional chief executive. Reporting to James Townsend, chief executive of Stagwell EMEA, Ricchiuti will lead Stagwell Italy, ...
Instead of arriving at London's premiere of Bob Dylan biopic A Complete Unknown in a limo, the movie’s star Timothée Chalamet rode onto the red carpet on a Lime e-bike – with dirt splattered near the ...
With wildfires raging across Los Angeles, PR professionals are questioning what factors warrant an adjustment to their client’s pitching schedules and when they should stop pitching altogether. The ...