Inspired by its pioneering spirit, DFS continually innovates and pushes its boundaries through world-class events such as the DFS Masters series; and unique store concepts like Beauty Collective, DISTRICT by DFS, and House of Jewels.

DFS Group (DFS) (Chinese: 迪斐世) is a global travel retailer of luxury products based in Hong Kong. Established in 1960, its global network consists of stores located in major global airports and downtown locations featuring over 750 brands.

LVMH Moët Hennessy - Louis Vuitton, Société Européenne operates as a luxury goods company worldwide.

DFS launches new logo and transitions from T Galleria towards a singular DFS brand identity for a reimagined and consistent global image. DFS opens DFS Macau, M8 in the revitalized retail cultural destination within the UNESCO Historic Centre of Macao.

1996年， 轩尼诗 ─ 路易威登 （LVMH收购了查尔斯·菲尼手上大部分的DFS集团股份，收购了查尔斯·菲尼并提出一个结合旅行及奢侈品元素的全新重点方案。 DFS发展出一套围绕五大核心支柱——美妆及香水、腕表及珠宝、时装及配饰、 酒类 及烟草和美食及礼品——的 采购策略，配搭一个全新的 品牌口号：“旅行者的奢侈精品店”。 它还始创出名为“大师系列”的年度活动，以周年大典的形式展示横跨其不同品类最高级优秀的精品。 来自各个领导品牌的代表、顶级顾客、媒体 …

DFS fournit un accompagnement personnalisé à ses clients pour les aider à découvrir le luxe sous toutes ses facettes, grâce à un vaste assortiment de produits dans différentes catégories, aux emplacements stratégiques de ses magasins, à de solides partenariats mondiaux et locaux, à une authenticité et une fiabilité attestées, à ...

La DFS (DFS Group) è un rivenditore di prodotti di lusso con sede a Hong Kong. Fondata nel 1960, la sua rete è composta da oltre 420 punti vendita, compresi i duty-free shop in 13 aeroporti internazionali e 23 negozi Galleria del centro, oltre a sedi affiliate e resort.

Oggi, in qualità di leader mondiale del travel retail di lusso, DFS promette di essere "la tua guida per il mondo del lusso", grazie a una rete di negozi in aeroporto e in località come Hong Kong, Macao e le Hawaii.

dfs迪斐世汇聚全球超过750个知名卓越品牌，甄选五大类产品，全方位满足时尚生活需求，为顾客带来非凡愉悦的体验：时装及配饰、美妆及香水、腕表及珠宝、葡萄酒及烈酒，美食及礼品。

The identity overhaul started with the redesign of their corporate logo, DFS airport stores as well as introducing a new identity for the company's downtown store concept T-Galleria. The red circle was used as a constant brand element throughout their visual identity.