The Kano Analysis model (pronounced “Kah-no”), also known as the “Customer Delight vs. Implementation Investment” approach, is an analysis tool that enables you to understand how customer emotional responses to products or features can be measured and explored.

The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano. This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively.

Use the Kano model to transform the voice of the customer into inputs for Quality Function Deployment. Learn more at ASQ.org.

The Kano Model (pronounced “Kah-no”) is an approach to prioritizing features on a product roadmap based on the degree to which they are likely to satisfy customers. Product teams can weigh a high-satisfaction feature against its costs to implement to determine whether or not adding it to the roadmap is a strategically sound decision.

Below you'll find detail of three types of Kano analysis - how the different approaches actually work, how to apply them, why they're different, pros and cons etc.

Jun 5, 2015 · We’ve now covered the first two parts of the Kano model: the dimensions of analysis and their interplay to define categories of features. In order to uncover our customer’s perceptions towards our product’s attributes, we need to use the Kano questionnaire. It consists of a pair of questions for each feature we want to evaluate:

Aug 27, 2024 · Simplify Kano Model Analysis with ClickUp. The Kano Model identifies features that enhance customer satisfaction and drive product success. Integrating Kano analysis into your product development process helps create offerings that delight your customers and boost sales.

Jun 21, 2024 · The Kano Model is a framework developed by Professor Noriaki Kano to prioritize and analyze customer needs and preferences. It was introduced in the 1980s and has been widely used in product development and customer satisfaction research.

Oct 29, 2023 · Kano analysis, based on the Kano model developed by Professor Noriaki Kano, is a product and service development and customer satisfaction tool that categorizes and classifies customer requirements and preferences.

A free online Kano model tool which does all the hard work for you. Easily publish and analyse a Kano survey in just 30 seconds, and get insight for you roadmap