Logos, templates, and other components of the brand system are available to the MIT community. Downloads are available to the MIT community via Touchstone (login required). If you are from outside MIT, visit our Contact page for guidance on requesting the files.

Leverage the brand in your communications to share in the energy and excellence that defines MIT. The MIT logo is recognized around the world. We’ve simplified and modernized it to work more effectively across today’s many communications environments.

The MIT logo has been designed to work across most applications. At very small sizes it requires adjustments to optimize its appearance and legibility, and we have designed a variation for use in small-scale applications.

The MIT logo is a powerful, globally recognized symbol and serves as the anchor of our brand. The logo lock-up, MIT seal, and Tim the Beaver mascot are also key parts of the system.

The MIT logo is our most widely recognized graphic identifier. Using the MIT logo in your department or organization’s identities and communications sends a clear message: you are connected with the power and promise of the Institute.

In all cases, the most prominent design element on the uniform should be “MIT.” An online site is set up so individuals (club members, family, friends, etc) can order gear (tshirts, hats, jackets, sweatshirts, etc) with MIT logos and your club’s name.

MIT logos are available for download in sets that are optimized for use in each of three categories: Microsoft Office documents, digital and offset printing, and web and mobile sites. Each logo set contains all five official MIT color combinations.

For more background, see an MIT student’s deep dive into the history of MIT’s logo and graphic identity. Design exploration during the creation of the MIT logo, launched in 2003. Type designer Matthew Carter, who led the creative team, is in the center photo.

MIT community members can visit the MIT Brand Guide to access MIT logo files and other brand assets. Those outside MIT should contact us to request access to the files.

The MIT brand is the best-known and strongest of the many identities across the MIT community. And the MIT logo—the short-hand representation of that brand—is the most recognized graphic identifier.