1 day ago · Shai Gilgeous-Alexander designed his Converse logo on his own. As the creative director of Converse’s Basketball Unit, SGA has certain liberties when it comes to the direction of his signature line. One of them was his logo, which the OKC guard designed himself. The mirrored ‘2’ in the logo signifies a lot of things.

2 days ago · After their impressive victory over the Boston Celtics, the footwear company based in Boston celebrated the Thunder's win by projecting SGA's signature logo onto the Prudential Tower, the ...

2 days ago · Converse unveiled Gilgeous-Alexander's logo last December, and the NBA MVP candidate debuted his first signature sneaker in February. The Converse SHAI 001 will have a limited global release in ...

3 days ago · Following a win over the Celtics, Shai Gilgeous-Alexander's logo was projected like a bat signal all around Boston. Following a win over the Boston Celtics on Wednesday night, a historic former ...

2 days ago · In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, ...

3 days ago · With SGA’s logo taking over Boston, the pictures instantly went viral and the fans couldn’t help but praise the unique marketing move. Comments like “Thunder up.Chad move” And “That’s actually insane” began flooding in. Some netizens even gave props to Converse for using Shai’s incredible performance to promote the brand, “This is incredible marketing by Converse.”

963 Likes, 26 Comments. TikTok video from HUGO BLACK 🏀 (@thehugoblack): “Watch SGA's logo spread across Boston after the Celtics game! Highlights and reactions await you. #nba #basketball #greenscreen”.

2 days ago · Gilbert Arenas of the Gil's Arena podcast HATES on the new Shai Converse's shoe logo. They put it up after they beat the Boston Celtics in TD Garden and it was hard to understand what it is. We have never seen this OKC Thunder SGA Converse logo. Gil's Arena Defends Shai Gilgeous Alexander's UNDENIABLE Case For NBA MVP as Gilbert Arenas & The Gil's Arena Crew react to Shai dropping 50 points ...

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