Jul 27, 2015 · And yet, there was an unexpected place where Sega reigned supreme: Brazil. And even stranger, Sega still moves hundreds of thousands of game systems every year.

Tectoy is known for their handling and distribution of Sega consoles in Brazil. The company has sold all of Sega's consoles since 1987, including the Master System, Mega Drive, 32X, Sega CD, [5] Game Gear, [11] Saturn, [16] Sega Pico, and Dreamcast, in …

Jul 16, 2015 · The Sega Master System was an also-ran in the United States, but in Brazil, it's still on the market—and still moving units. Here's how it happened.

Sega created two network services to support the Genesis: Sega Meganet and Sega Channel. In Japan, the Mega Drive fared poorly against its two main competitors, Nintendo's Super Famicom and NEC 's PC Engine, but it achieved considerable success in …

Aug 4, 2019 · Brazil is like an alternative universe where new Sega consoles and games are still on sale and popular. - the struggle to beat Nintendo and gain market dominance.

Jul 27, 2015 · Sega, though, did several things right with Brazil, a country with roughly two-thirds the population of the U.S. but nearly as much interest in games. Nintendo ignored the market but Sega built a licensing agreement with Tectoy, a powerful local toy manufacturer.

Jun 7, 2023 · As incredible as it is to believe, TecToy officially no longer sells any Sega Genesis model in Brazil, the company will now focus only on "smart devices" and there is no longer any reference to the Sega Genesis on its official website.

Nov 16, 2015 · Sega-16: What does the future hold for fans of the Mega Drive and the Master System in Brazil? Stefano Arnhold: Well, we have been asked by many fans to re-launch the original Master System Console in a special commemorative retro version.

In 1988 Sega licensed TecToy to release its laser-tag gun Zillion, based on a popular Japanese anime, and the partnership was a success. Sega realized that TecToy could be the ideal partner to distribute its products in Brazil, and in 1989, Sega’s Master System was released in …

In 2015, it was reported that the Master System sells around 150,000 units per year in Brazil, a level that holds its own against modern systems such as the PlayStation 4. By 2016, the Master System had sold 8 million units in Brazil.